

China, with a total brand value of over $10 trillion, ranked second in the annual report on the world’s most valuable nation brands by Brand Finance, a UK-based independent branded business valuation consultancy, People’s Daily reported Friday.
Chinese companies make up 50 of the global 500 most valuable brands, increasing from only eight in 2008.
From “made in China” to “created in China,” and from “Chinese speed” to “Chinese quality,” more and more the nation’s brands have entered the global market and made their names.
Chinese smartphone manufacturer Xiaomi became the number one cellphone brand in India in the third quarter of 2017, with 9.2 million shipments and a market share of 23.5%.
Chinese drone maker DJI took half of the North American market, and 80% of its drone revenue comes from markets outside of Chinese mainland.
Trains produced by China’s CRRC Corporation Limited are running in 102 countries and regions, taking over 30% of the global market share.
Apart from products, Chinese brands are also making contributions to the establishment of global standards.
This June ISO 19720-1, the terminology and commercial specification on plants for the preparation of concrete and mortar, was officially published. It’s the first international specification formulated and published by a Chinese enterprise for this industry.
Entering a new era of economic development, China is placing more importance on brand-building. “Currently, the approval time of brand registration has been shortened from nine months to eight. The country is also making more efforts to protect the exclusive rights of trademarks,” said Liu Junchen, deputy director of the State Administration for Industry and Commerce.
By Nov. 30, China had seen 5.11 million trademark applications. The number of valid registrations in the country accounts for over 40% of the world’s total, ranking first in the world for 16 consecutive years.
Fire brigade in Shanghai holds group wedding
Tourists enjoy ice sculptures in Datan Town, north China
Sunset scenery of Dayan Pagoda in Xi'an
Tourists have fun at scenic spot in Nanlong Town, NW China
Harbin attracts tourists by making best use of ice in winter
In pics: FIS Alpine Ski Women's World Cup Slalom
Black-necked cranes rest at reservoir in Lhunzhub County, Lhasa
China's FAST telescope will be available to foreign scientists in April
"She power" plays indispensable role in poverty alleviation
Top 10 world news events of People's Daily in 2020
Top 10 China news events of People's Daily in 2020
Top 10 media buzzwords of 2020
Year-ender:10 major tourism stories of 2020
No interference in Venezuelan issues
Biz prepares for trade spat
Broadcasting Continent
Australia wins Chinese CEOs as US loses