Jack Ma also shared his idea of cross-border e-commerce business. When talking about Alibaba's successful model, Ma said, "the 'three WIN' mode is most important, that is to say, customers, partners and us. When customers win, partners win, we really win."

In this year's Singles' Day, Alibaba kept its promise. This year is the first time Alibaba chose to launch its Singles' Day campaign on both its domestic and overseas platforms.

Here are seven important figures to mark Alibaba Singles' Day shopping spree

217

By expanding globally with the participation of AliExpress and Tmall Global, customers from 217 countries and regions outside the Chinese mainland joined the shopping spree, with China's Hong Kong region, the United States and Russia claiming the top three overseas buyer areas.

A screenshot of Aliexpress on Nov 11, 2014. [Photo/chinadaily.com.cn]