China's internet celebrity sector's output value this year is expected to reach 58 billion yuan ($8.7 billion), surpassing China's box office and equal to China's largest retailer Bailian Group's annual sales last year, according to a report by Shanghai-based enterprise data aggregator CBNData.

E-commerce celebrities who attracted their social media followers on social media platforms such as Sina Weibo, China's answer to Twitter, to their outlets on e-commerce platforms such as the Alibaba-backed online shopping site taobao.com saw their revenue increase in addition to the profits from advertisements.

CBNData ranked China's e-commerce celebrities' commercial value by their value realizability, growth potential and fans' quality. Let's take a look at top 10 e-commerce celebrities.

No 10 Sina Weibo account: Xiaoyiyaxiaoyi

Commercial value index: 74

Born in the 1980s, Xiaoyiyaxiaoyi, the owner of an online boutique on taobao.com, wears a pink lace dress and models for her shop in a photo posted on her Sina Weibo account on July 27, 2016. [Photo/ Sina Weibo]