An ALBA crowdfunding ceremony was held in Black Sun Bar of Beijing on April 22, 2015. ALBA means A Little Bit Apparel. It was set up by foreign couple Kat and Vali with the help of many post-90s Chinese fans, and aims at setting up the leading brand of Chinese creation, stepping into the animation industry, and changing the way the world perceives Chinese creativity. Media reporters and ALBA fans participated in the ceremony. Kat shared the story of ALBA with the audience, there were discussions in the bar, and people danced happily with a performer dressed in a doll outfit. Now ALBA needs funds to build its clothing line.

Kat and Vali are a couple who met and fell in love in China. During their seven years in Beijing, they have witnessed the amazing creative potential of China's younger generations, who are dreamers, artists, creative thinkers and storytellers. Together they pursue their China Dream, and that is what is behind their creation of ALBA.

ALBA has the concept of encouraging people to find creative potential and to realize dreams. It has spread the idea that life isn't fun without A Little Bit Apparel. Mort and Bella are major cartoon images of ALBA, which have been made into caps, T-shirts, and hand puppets. ALBA is devoted to developing media, amusements, cartoons, films and environmental industries.